Worldwide TV Market Share
휴대폰을 찾아본 김에 TV도 찾아본다.
LG는 TV시장에서도 3위이다.
다만 여기서는 삼성이 1위, Sony가 2위이다.
삼성과 LG의 점유율 차이는 두 배 정도이다.
그렇다면 유럽시장은?..
Samsung captured the leading shipment market share across Europe for all TVs with 31.0% share, followed by LGE (13.4%) and Philips ranked third at 12.7% in Q1’08.
유럽시장에서 삼성은 31%, LG는 13% 수준이다. 두 배가 넘는다. (2008년 1분기 기준)
역시 갈 길이 멀다...
물론 LG가 삼성보다 잘 하고 있는 시장도 얼마든지 있다.
문제는 북미시장이나 유럽시장에서는 아직도 임팩트가 부족하다는 것이다.
인도, 동유럽, 라틴아메리카 등의 emerging market 뿐 아니라 선진시장에서도 market share를 끌어올려야 한다.
아래는 Global TV Market Share와 관련한 기사 중 일부이다.
기사에서도 중국이 수량 기준으로는 가장 큰 시장이지만 revenue 기준으로는 북미가 여전히 가장 큰 시장이라는 점을 언급하고 있다.
China remained the largest market for TVs on a unit basis, accounting for just over 19% of units, followed by Western Europe and North America at just less than 19%. However, on a revenue basis, North America remains the world’s largest TV market despite strong Q/Q revenue growth in Western Europe. LCD TV picked up market share in every region, with especially strong share gains in China and Eastern Europe.
Despite the difficult economy and concerns about consumer spending during the holidays, demand for larger screen sizes grew during Q4’08. The share of TVs shipped at 40"+ screen sizes reached an all-time high of 23%, up from 19% in Q3’08 and 18% in Q4’07. This was largely the result of significant discounts by manufacturers and retailers, both hoping to avoid excessive inventory after the holidays. The volume weighted average price for 32"+ TV’s fell 19% Y/Y during Q4’08, while <32" was unchanged from a year ago.
A review of global TV shipment performance by technology can be seen in Table 1 below:
Table 1: Q4‘08 Worldwide TV Shipments by Technology (000s)
| Technology |
Q4'08 Units |
Q4'08 Unit Share |
Q/Q Growth |
Y/Y Growth |
| LCD TV |
33,528 |
58.1% |
25% |
18% |
| PDP TV |
4,439 |
7.7% |
17% |
12% |
| OLED TV |
1 |
0.0% |
-22% |
-56% |
| CRT TV |
19,601 |
34.0% |
-16% |
-30% |
| RPTV |
115 |
0.2% |
28% |
-69% |
| Total |
57,683 |
100% |
7% |
-5% |
On a brand basis, Samsung remained the global brand share leader in revenues for the twelfth straight quarter, holding their revenue share nearly unchanged at 22%, more than 7 share points higher than #2 Sony. However, Sony enjoyed the strongest share growth and Q/Q revenue growth among the top five. Samsung was also the overall unit shipment leader and was in the top three rankings in each technology category (except OLED) and led LCD TV shipments. Sony enjoyed strong Q/Q revenue growth, but their Y/Y revenues declined by 7% due to ASP erosion. LGE rounded out the top three TV brands worldwide at 11.5% revenue share and maintained a very slight advantage over Samsung in the high growth emerging market segment.
A complete review of the top five brands can be seen in Table 2:
Table 2: Q4‘08 Worldwide TV Brand Rankings by Revenue Share
| Rank | Brand |
Q3'08 Share |
Q4'08 Share |
Q/Q Growth |
Y/Y Growth |
| 1 | Samsung |
22.3% |
22.0% |
4% |
10% |
| 2 | Sony |
12.9% |
14.5% |
19% |
-7% |
| 3 | LGE |
10.7% |
11.5% |
13% |
13% |
| 4 | Panasonic |
8.6% |
8.7% |
7% |
-3% |
| 5 | Sharp |
8.2% |
7.6% |
-2% |
-2% |
| Other |
37.2% |
35.7% |
1% |
-21% | |
| Total |
100.0% |
100.0% |
6% |
-7% |